Friday, September 11, 2009

News and Opinion Separation & News Accreditation


Like you didn't already know who I had in mind?

It is now common practice for opinion pieces and news stories to be closely juxtaposed and this has the effect of confusing less sophisticated viewers about what is actually fact. There should be strict limits on the placement of the two types of content (disclaimers wouldn't be adequate), ideally limiting them to entirely different programs. Additionally, outlets claiming to present news should have to be certified. On a regular basis polls should be taken about their viewership's knowledge of current events, much as some private studies do now. They'd have to be properly sized and controlled for statistical significance, of course. Any program failing to meet a minimum threshold could not call itself a news program. They could still present any content they like, so it's not really censorship, but rather much more like truth in advertising.

As a further extension, news programs shouldn't be allowed to generate revenue in the usual manner. Instead, any compensation received should be a function of not only audience size, but also accuracy measures. Any program labelled as news should be required to use this system. The gating accuracy measures mentioned previously would still be needed, as there can be motives other than profit for disseminating false information.

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